Tanglewood Screens
Billboard Design | 2024
A dynamic digital advertising campaign at the Tanglewood Music Center, featuring weekly updates (22 screens total) from June through September.
SCREEN PLACEMENT
2 exterior LED screens (16' x 9') facing the lawn
3 interior projection screens (16' x 9')
17 additional venue-wide digital displays
AD FORMAT
Static image designs only
1 to 3 slides per advertisement (with fade transitions)
18-second total run time per ad
The goal of this campaign was to deliver clear, impactful messaging that showcased the finest listings from the region. With high visibility across Tanglewood’s digital screens, the creative needed to cut through visual noise and speak directly to a broad summer audience. The design prioritized minimalism, clarity, and bold visuals—striking a balance between elegance and attention-grabbing simplicity.
Images showcased are from weeks 1 through 3.
+250,000
2024 Tanglewood Season Estimated Views
The work featured on this website was completed during my time as a graphic designer at William Pitt Sotheby's International Realty. All designs, materials, and projects displayed here are representative of my professional work while employed at the company, and are used with permission for portfolio purposes only. William Pitt Sotheby's International Realty retains ownership of the original content and materials.