Who I am
Anna Tatyana Koch is a program and enablement professional with a background in design and marketing strategy. At Compass, she builds and scales adoption frameworks, training curricula, and data-driven programs across Tri-State markets — while using her design background to make everything she builds clearer, more engaging, and more effective. MBA Candidate at Fordham Gabelli School of Business.
Expertise & Skills
Enablement Program Design & Delivery — Building and scaling training curricula, adoption frameworks, and learning experiences for technical and non-technical audiences.
Marketing Strategy & Brand Communication — Developing data-informed campaigns, templates, and assets that drive engagement and consistency across markets.
Creative Direction & Design — Translating strategy into polished visual execution across brand identity, digital content, and presentation design.
AI Adoption & Workflow Optimization — Identifying high-friction workflows, testing AI solutions, and contributing to enterprise-wide modernization initiatives.
Data-Informed Decision Making — Defining KPIs, building measurement tools, and using performance insights to refine programs and prove impact.
Cross-Functional Collaboration — Partnering across Marketing, Product, Sales, and Leadership to align programs with business priorities and drive execution without formal authority.
Values & Approach
Anna believes the best programs — like the best design — only work if the person on the receiving end actually uses them. That belief drives everything: understanding the audience before building anything, removing friction before adding features, and staying close enough to know whether what she built made a difference. Her background in design shapes how she communicates strategy — clearly, visually, and with the end user in mind. Her work at Compass reflects that combination: frameworks that scale, training that sticks, and creative that converts.
