Who I am

I’m Anna, a born-and-raised New Yorker from the Bronx. Growing up there taught me to be direct, to show up for people, and to make things work with whatever’s in front of me. It’s still how I work and how I treat the people I work with.

My background is in design and marketing, and I’ve never really stopped doing either. I spent time at Compass building training programs and adoption frameworks for teams across the Tri-State area. Now I’m at Savvy, a tech company here in New York City, where I work agency-style with my own roster of advisor clients and take care of their marketing. Internally, I help the team figure out how our marketing grows as we bring on new advisors and scale, and I build tools to support that with Claude Code and GitHub. There are always a lot of projects in motion, and honestly, that’s how I like it. I’m also working on my MBA part-time at Fordham Gabelli.

What I care about

My favorite part of this work is where the creative and the strategic meet. A beautiful campaign that nobody acts on isn’t doing its job, and a smart strategy that nobody understands isn’t either. I like being the person who can sit in both conversations and get them talking to each other.

I’m also genuinely excited about AI and how much it’s put within reach: faster drafts, more ideas to test, tools that used to be out of reach. I use it every day. But I don’t think anything should go out the door until a real person has checked it, questioned it and made it better. The human part is where the care shows.

What I bring

  • Training and enablement programs people actually use

  • Marketing strategy, campaigns and brand materials

  • Design, from brand identity to presentations to social content

  • AI-assisted workflows, with a human check on everything

  • Measuring what’s working and adjusting from there

  • Working across marketing, product, sales and leadership

How I work

I start with the person on the other end. Before I build anything, I want to know who’s going to use it and what’s getting in their way. I’d rather remove friction than add features, and I like staying close enough to see whether what I made actually helped.

If that sounds like how you like to work too, I’d love to hear what you’re working on.

Anna Tatyana Koch Headshot. Anna is sitting on a couch smiling.