The Stacey Froelich Team

Pattern System Development | 2026

This project focused on creating a scalable, reusable pattern and color system to support team branding across internal and external materials. The goal was to accelerate rebrand execution while maintaining high design quality, brand alignment, and internal stakeholder satisfaction.

Objective

Develop a versatile, visually cohesive pattern system that could be applied across team decks, marketing materials, and future branding initiatives, enabling rapid in-house execution without relying on external vendors.

Design Approach

• Designed a modular, reusable system adaptable for future teams and branding decks.

• Prioritized scalability, internal usability, and alignment with the team’s existing logo and brand identity.

• Collaborated closely with Marketing and Agent Leadership to ensure immediate applicability and approval.

Results

• Enabled the Marketing and Agent Leadership teams to advance the rebrand without delay.

• Accelerated internal branding workflows by demonstrating rapid, high-quality in-house execution.

• Elevated perceived quality and sophistication of team branding offerings without additional budget or resources.

• Work was approved and moved into next-step execution, supporting broader team branding initiatives.