Berkshire Real Estate Guide

Sotheby’s BREG Template Design | 2025

The Berkshire Real Estate Guide is a full-color monthly publication showcasing residential, commercial, and land listings alongside home-related services throughout the Berkshires. Designed as a go-to resource for buyers and homeowners, it combines real estate advertising with insights from local professionals in finance, law, construction, and design. With long shelf life and repeat readership, the guide offers impactful, targeted exposure in a trusted regional format.

Objective

Create bold, clean, and welcoming layouts that align with Sotheby’s luxury brand standards, while maintaining a local, approachable tone for the Berkshire audience.

Design Approach

• A modular layout system was developed to ensure flexibility across agent introductions and property listings while maintaining visual consistency.

• Agent welcome pages featured intentional use of whitespace, a strong typographic hierarchy, and editorial-style portraiture, resulting in a design that felt professional, human, and polished.

• Property showcases used full-bleed photography, minimal graphic overlays, and clear typographic labeling to highlight architectural features and location at a glance.

• The design emphasized visual clarity, allowing content to breathe while supporting the Sotheby’s global aesthetic with a regional nuance.

Results

• The publication circulated across all major Berkshire markets in both print and digital formats, reaching an engaged and qualified audience.

• New agent spreads introduced Shannon Margraf, Jessie Bennett, and John Burns, with measurable impact — including direct client inquiries referencing the guide.

• Regional leadership praised the spreads for bringing a “fresh new energy to the guide” while remaining on-brand and visually refined.

• The balance of design precision and local relevance enhanced the effectiveness of the content and drove engagement.