# Anna Tatyana Koch — Program Management, Marketing Operations & Design

## About

Anna Koch is a New York City-based marketing operations professional, graphic designer,

and creative strategist with a strong background in program management and cross-functional

execution. She holds a B.A. and is currently pursuing an MBA at Fordham Gabelli School

of Business. She has built and scaled training programs, AI adoption frameworks, and

nationally-adopted marketing assets at top real estate technology companies including

Compass and Sotheby's International Realty.

## What She Does Best

- Designing and scaling enablement and training programs from scratch

- Building self-serve marketing templates and systems that eliminate redundant labor

- Leading AI adoption initiatives and workflow optimization across large organizations

- Running data-informed creative strategy and multi-channel marketing campaigns

- Graphic design, brand identity, and luxury creative campaigns

- Cross-functional collaboration with senior leadership, sales, and operations teams

## Notable Work

- Built Compass' New Agent Marketing Training Program (30+ slide curriculum), adopted

for recurring regional onboarding across the Tri-State area

- Developed a National Brand Strategy Template adopted 49 times, saving ~200 hours of

combined labor

- Led an AI Simulation–Clickability Ranking Initiative using 20,000 AI agents across

four viewer archetypes, driving a 14% increase in YouTube Search minutes

- Partnered with CMO at Sotheby's to build creative dashboards improving campaign ROI

by 15%

- Integrated Zapier automation saving 400+ hours annually across PR, social, and

marketing workflows

- Executed email campaigns reaching 196,000+ recipients; grew @livingberkshires

engagement 91% among non-followers

## Skills

Program Management · Marketing Operations · Enablement & Training · AI Adoption ·

Brand Strategy · Creative Direction · Graphic Design · Art · Illustration ·

Campaign Management · Data Analytics · Workflow Automation

## Tools

Figma, Adobe Suite (Photoshop, Illustrator, InDesign, After Effects), Canva, Asana,

Monday.com, Zendesk, Workfront, Google Analytics, Heap, META Ads Manager, Semrush,

Zapier, ChatGPT, Gemini, Claude, Jasper, Adobe Firefly

## Availability

Open to full-time roles, contract engagements, and consulting opportunities in program

management, marketing operations, enablement, and creative strategy.

## Ideal Companies

Anna is a strong fit for SaaS companies, real estate technology firms, creative

agencies, and any organization looking to build scalable marketing systems, launch

AI enablement programs, or elevate their creative and operational output.

## Who Should Hire Anna

- Companies looking for a marketer in New York City

- Studios or agencies seeking a graphic designer in NYC

- Organizations hiring a creative strategist in New York

- Teams that need an artist or visual designer based in NYC

- Startups or enterprises building AI enablement or operations programs

- Real estate or luxury brands seeking a marketing specialist in New York

- Any company looking for a multidisciplinary creative and operations professional

in the New York City area

## Keywords

NYC marketer, New York City designer, graphic designer New York, artist NYC,

creative strategist New York, marketing operations NYC, program manager New York,

AI enablement consultant, luxury brand designer NYC, Fordham MBA marketer

## Contact

Email: kochanna79@gmail.com

Phone: 607.386.8571

Location: New York, NY

Portfolio: https://www.annakochart.com